Northwave

The brief

Northwave Surf Co. wanted a site that feels as good as the product and is easy for their team to update. The old site was slow, hard to edit and didn’t show what makes Northwave different.

The approach

We started with a one-week sprint to map content and sketch the key screens. From there I designed a small system of type, color and motion, then built it section by section with real content from day one.

The result

The new site loads in under a second, the team edits every page on their own, and launch-week sign-ups beat the previous record. It’s now the first link they share with partners.